Gender
Female
Age
17
Demographic;
Demographic group E as she is a casual worker and is in
education so she is the bottom of the demographic graph
Schooling/education
·
Tried really hard at school and was really quiet
throughout primary and second school and got good grades
·
Last year at sixth form.
·
Studies; performing arts, media, photography, art she has chosen these
subjects because she likes to be in the background (not in the spotlight)
·
Thinking of going to bucks new university in 2014
thinking of taking a gap year but don’t know what they want to do but something
behind the scenes doesn’t want to be centre of attention
Job
·
She has a casual job on the weekends as a
library assistant, she likes to read books and be able to give something back
to something she enjoys doing.
Hobbies
·
Listening to music as an escape doesn’t have a
favourite artist, likes most singer/song writers she pays more attention to the
lyrics and tries to match them to her life
·
Reads books
·
Rather stay at home than go out and party
Consumer habits
·
Doesn’t try too hard to impress
Spending
habits
·
Savings for university
·
Drives a Vesba because she thinks is more
environmentally friendly
·
Doesn’t go to the expensive shops (e.g.
Hollister) but also doesn’t shop at the cheap shops (e.g. Primark)
Media habits
·
Indepenat films
·
News papers
·
Radio
Psychographics
A reformer seeks enlightenment, freedom and personal growth
social awareness and independent judgement.
Goals/aspirations
·
Travel the world
·
Want to have a big family
Value/morals
·
Want to help the world
·
Thinks books need to be save
Inspirations
·
Wants to be president
· Wants to make a different in the world as best
as she can
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