Shot list

Roles with in the group

Name	Role	Suitability of role
Shannon	Director	Has the vision of what the final product is going to look like
Shannon	Editor	More experienced in editing big project.      Now’s the editing software being used       Has a clear understanding of what the final project is
Shannon	Camera man	Has the equipment       Good knowledge of camera angles, Mise en scene and continuity
Chris	Actor	He’s able to play a characters well      Has an understanding of the character that is needed to portray
Chris	Costumes and props	Has contacts for props and costumes       Has an image of what each of the characters are to look like
Chris	Lighting director	Understanding of to highlight and use lights to create shadows      Has lighting equipment needed for the shoot
Chris and Shannon	Location scout/director	Both have good contacts for being able to film in differnet places      Have both filmed for differnet types of projects so know what would be best for this music video

100 word plan

The storyline for our music video is on a couple who are teenagers that have broken and the video will be a mashup of the good times and the bad times she had in her relationship. It will start off with a montage of clips from the video itself and then it will fade into her crying in her bed. It will cut back and forth to her crying in bed and walking around the house to the happy memorises of there relationship. This will be repeated over the whole song.(Differnet things in the house will think to different memorises she has). As the song get more powerful and dymatic the memories of the relation get worse. 

Target audience profile

Gender

Female

Age

 17

Demographic;

Demographic group E as she is a casual worker and is in education so she is the bottom of the demographic graph

Schooling/education

·         Tried really hard at school and was really quiet throughout primary and second school and got good grades

·         Last year at sixth form.

·         Studies; performing arts,  media, photography, art she has chosen these subjects because she likes to be in the background (not in the spotlight)  

·         Thinking of going to bucks new university in 2014 thinking of taking a gap year but don’t know what they want to do but something behind the scenes doesn’t want to be centre of attention

Job

·         She has a casual job on the weekends as a library assistant, she likes to read books and be able to give something back to something she enjoys doing.

Hobbies

·         Listening to music as an escape doesn’t have a favourite artist, likes most singer/song writers she pays more attention to the lyrics and tries to match them to her life

·         Reads books

·         Rather stay at home than go out and party

Consumer habits

·         Doesn’t try too hard to impress

Spending habits

·         Savings for university

·         Drives a Vesba because she thinks is more environmentally friendly

·         Doesn’t go to the expensive shops (e.g. Hollister) but also doesn’t shop at the cheap shops (e.g. Primark)

Media habits

·         Indepenat films

·         News papers

·         Radio

Psychographics

A reformer seeks enlightenment, freedom and personal growth social awareness and independent judgement.

Goals/aspirations

·         Travel the world

·         Want to have a big family

Value/morals

·         Want to help the world

·         Thinks books need to be save

Inspirations

·         Wants to be president

·        Wants to make a different in the world as best as she can

Why do people watch music videos?

People who listen to music do it for a specific developmental goal: to define themselves and their tribal allegiances, and to learn about the tribal allegiances of others. This is why their hair splitting arguments about the difference between two similar-sounding genres carry so much heat -- it's not about classifying the music, it's about classifying themselves. The visuals add a lot of valuable social context to the music. You can see what the artists look like, their age and race and class, how they dress, how and if they dance, what instruments they show themselves using, what kind of physical settings they inhabit. If the videos are stylized and fantastic, there's still plenty of information there; it's just more emotional and symbolic. 

Kids exclusively watch on the computer, or on their phones. The sharing and discussion of the videos is as important as the videos themselves, thus the appeal of YouTube and its easy integration with Facebook, Tumblr, and Twitter etc.

As a child video chart shows were a staple of my weekly viewing, and even in uni flats it was super common to have a music video channel on most of the time. They hardly played music we actually strongly liked either, there was virtually no alt stuff on, just a mix of top 40 pop and classic oldies/rock.

In theory music video creation must be burgeoning with the relative inexpensiveness of digital video cameras and editing software (and platforms like YouTube, at least at the DIY level.)

I occasionally watch a video and enjoy it, but a lot of the time I just find my attention wavering and I want to listen to the song but do something else with my eyes. Partly because the videos are often dull and unimaginative

Probably more interesting is live footage, or like black cab style alternate / in the radio studio versions of songs. Which is something, but is of course different from the seemingly moribund art form of the music video?

Mind map & Mood board

The song we have decided to use is give me love by ed sheeran and here is a mind map of out ideas for the song

Once we picked what ideas we liked the best we created a mood board to work form when we created the story

Group interview of singer/song writter genre

Ed Sheeran Interviewed by Perez Hilton

Ed Sheeran Backstage Interview At Capital FM's Summertime Ball 2012

Anaysis of Ed Sheeran music videos

Mise – en- scene White spotlight used to single her out, when look at something  Park Toilets Flat Ripped tights Short shorts High heels Jumper Sleeping bag Loop earrings Thick black eye liner Lipstick

Sound Second chores she is crying and I matches the lyrics “been this way since 18 but lately her face seems slowly weakling crumbling the pasties the worst things in life come free to us” “sells love to another man” when she has done with her make-up and is standing the car park waiting for a man  “going mad for a couple grams” when he give her the drugs “angles to die” she was at the beginning  of her dead These examples show that the video is based on the lyrics compared to the other music videos

Camera angles  All the shots in the bathroom are reflected of the mirror which shows what she is doing is not here what she is doing on the outside is not what she feels on the inside  Close ups  Establishing shot of here in the park Low angle shots to start when she is walk through the tree to show she is happy and

Editing Black and white Fading and dissolving use at the begging to symbolise her dying and fading into another life Scenes speed up to show how the worlds going by without her and

Mise – en- scene Hospital The singer posture shows he waiting for important new.	Sound Starts off with a heart beat kind of sound which matches the length of the images shown, so that also tells the audience that he is in a hospital
Camera angles One continues shot,  throughout the shot you get a mixture of close ups along shots At the begging you get a selection of shots that show where the scene is going to take place	Editing Layered clips of people coming and going from the hospital from children to injured people but as there clip ends it fades out. It shows that people and go every day and some just fade away whole music video has been slowed down

In this music video you can tell that it’s very personal to him as he is the main focus point in the music video where he isn’t in the most of his music videos for more than 20 – 30 seconds.

Mise – en- scene The background is simple and has a single spot light on the teenage boy When the music picks up the lighting flickers and also floods the scene but only for a few seconds

Sound When the back bass drops the lighting either gets lighter or dimmer Editing is fast to match the rap in the music Throughout the music video there is a teenage boy who is sign language the words  As the music kicks in more before the bridge they bring in hip-hop dancers to match then through the bridge they change to a more contemporary dancer, then as the rap picks up again they flick between the two The last chores they add in more back vocals which they match with different clips of people and dancers then all slows down at the end of the song to match with a slow tilt up to show Ed Sheeran

Camera angles  Medium one person shot Close up on the hands Extreme close up on his eyes Shots from the right and left profile Flickers with close ups of Ed Sheeran on his guitar playing

Editing Black and white Zooms and wipes to end and start some scenes Fast cuts to match the music

Research into chosen artist