Music video research

Goodwin’s theory of music videos; 
- There is a link between the visual and the lyrics
- Links between the visual and music 
- Have certain genre characteristics
- Have intertexual references
- Contain Notions of looking
- Show Voyeurism 
- Includes demands of the record label 
- Whether the video is performance, narrative or concept based   

Dance characteristics
Dancers, unique clothing, bright colours, the video focuses on the single not the album, Use of technology/ recording & production, Upbeat tempo, advertisement (sponsorship)

Electric dance characteristics 
Tend to be set in a club environment with dancing crowds, Flashing lights, features DJ equipment, mostly performance based, fast pase and fast editing, special effects 

Hip- hop & Rap characteristics
Mixture of narrative and performance based music video, Tends to be sent in low class areas, Wide range of different styles and settings for theses genres.

Soul characteristics
The majority is narrative, Mono-tone colour scheme, Slow cuts and editing, No special effects really used.

Pop characteristics
Catchy or repetitive  usually upbeat tempo or moderate beat, able to dance to, kiddie or bubbly subjects usually attacked to kids, teenagers and young adults, bright colours, Use of special effects, Can vary form being narrative or performance.

Rock characteristics
Video usually show a performance, There is a band, The band is always wearing dark clothing (leather, tight clothing, big hair) which is either plain or have images on, editing is in time with the beat, close ups on the band there instruments, Emphasis of the performance by recording the crowd.

R ‘n’ B characteristics
Dancers, Clothing is either casual or smart, love , sex, jewellery, up beat tempo, sponsorship, edited orientated, drinking & socializing, location like bars and clubs.

Country characteristics
Tends to have a strong narrative aspect, Stereotypical locations like rural areas, Mise-en-scene tends to very traditional or set in the elder generation , e.g. Victorian, the artist usually feature in the video.

Reggae characteristics 
Location tends to be in Jamaica or similar places, Very feel good lyrics, Cheerful video, with bright colours but basic, very laid back looking lifestyle.