Monday, 23 December 2013

Tuesday, 17 December 2013

Emily Sohn

Colour Preferences Determined by Experience

Our experiences with objects determine how we feel about the colours of those objects. There are general trends in colour preferences across cultures, but wide differences among individuals. Understanding why we like the colours we do could help artists, designers and marketing companies.

Yellow or pink flowers? The green or blue sweater? From cars to furniture to iPods, we make decisions about colour all the time. Now, scientists are starting to figure out why we like the hues we do.

It is our experiences that determine which colours we prefer, suggests a new study, which was the first to experimentally test the long-suspected idea that people like the colours of the things they like.

The findings may help explain why blue is pleasing to people everywhere, why Japanese women tend to like light colours, and why dark yellow is generally unappealing, among other trends.

"I might like purple more than you because my sister's bedroom was purple and I had positive experiences there," said Karen Schloss, a graduate student in psychology at the University of California, Berkeley. "Your own personal preference is determined by all the entities you've encountered of that colour and how much you liked them."

In their attempts to understand why people like certain colours, scientists have focused on evolution. The main theory is that we like colours that are tied to things that are healthy and promote survival.

A blue sky, for example, indicates calm weather, which might explain why blue tends to be a favoured colour across cultures. Dark yellows and oranges, on the other hand, invoke urine, feces, vomit and rotting food. As expected, there is usually a dip in preference for these hues in studies around the world.

Scientists have also predicted, with mixed results, a preference for red among women, who would've needed to spot red berries against green foliage in our ancestral hunter-gatherer societies.

Despite those general trends, there are wide-ranging differences among individuals about which colours they like. Schloss and colleague Stephen Palmer wanted to know why.

As part of a series of experiments, the researchers showed slide shows of coloured objects to a group of participants. The images were biased, so that some people might see nice red things, like yummy strawberries, but unpleasant green images like slime. Others saw unpleasant red things like blood but nice green objects, like trees. Afterwards, the researchers reported in the Proceedings of the National Academy of Sciences, people preferred whichever colour had been linked to the positive images they saw, whether red or green.

In another preliminary study, the researchers found that Berkeley students who ranked highest in school spirit had the strongest preferences for blue and gold, their school's colours, and the most distaste for red and white, the colours of their rival Stanford.

Spirited Stanford students showed the opposite pattern, suggesting that social affiliations can influence which colours we like at different times in our lives.

"Their study is a really neat experiment to prove something that we have suspected for a long time," said Yazhu Ling, vision scientists at the University of East Anglia in the United Kingdom. She and colleagues established a theory that our systems for ranking colours are hardwired, even if our actual colour preferences are malleable.

"You see loads of articles online about what colour you like and what that says about what kind of person you are," she added. "There is not actually scientific support for that. But it shows that people are generally interested in the subtle differences between people and what has driven that. Colour provides a tool to understand why we like some things more than others.”

Think about the personality of the person instead of the emotion

Men’s favourite

Blue 57%

Green 14%

Black 9%

Red 7%

Orange 5%

Grey 3%

White 2%

Yellow 1%

Women’s favourite

Blue 35%

Purple 23%

Green 14%

Red 9%

Black 6%

Orange 5%

Men prefer bright colours

Women prefer soft colours

^{The secret
to confidence of colour design}

The isolation effect is when people remember things easier if they are standing out from its surroundings, like in a bubble or star with different colour to the rest.

Hues

These are the family of twelve purest and brightest colors.

Three Primary Colors
Three Secondary Colors
Six Tertiary Colors

They form the full spectrum of colours which progress around the Primary Colour Wheel in gradual increments.

With just these twelve colours, you can literally mix an infinite number of colour schemes. Most of the time you will modify these twelve basic hues by mixing in other colours.

But nothing is stopping you from using them full-strength. This colour would be bold, cheerful and exciting. It would be great in a child's playroom. Bright, bold selections can also work to grab attention in advertising and marketing graphics. Creating a painting with these would be a little jarring.

Tints

Every individual colour on the Basic Colour Wheel can be altered in three ways by Tinting, Shading or Toning. And that's before we even think about mixing two colours together.

Let's start with lightening the twelve basic colours to create Tints.

A Tint is sometimes called a Pastel. Basically it's simply any colour with white added.

If you want to get a little more complicated, you can mix any of the twelve pure colours together. Then simply add any amount of white and you have created a pastel or tint of the mixture.

That means you can go from an extremely pale, nearly white to a barely tinted pure hue .Artists often add a tiny touch of white to a pure pigment to give the colour some body. So for example a bright Red can quickly become a bright Pink.

A colour scheme using Tints is usually soft, youthful and soothing, especially the lighter versions. All tints work well in feminine environments. You often see advertising; marketing and websites use pale and hot pastels if they are targeting women as a demographic. In painting you might save your lightest pastels for the focal point or use pastels for the entire painting.

Shades

A Shade is simply any colour with black added.

Just as with making tints, you can mix any of the twelve pure colours together. Then simply add any amount of black and you have created a shade of the mixture.

That means you can go from an extremely dark, nearly black to a barely shaded pure hue.

Most artists use black sparingly because it can quickly destroy your main colour. Some artists prefer not to use it at all. Instead they understand the rules of colour well enough to make their own black mixtures.

Shades are deep, powerful and mysterious. Be careful not to use too much black as it can get a little overpowering. These darks work well in a masculine environment. They are best used as dark accents in art and marketing graphics.

Tones

Almost every colour we see in our day-to-day world has been toned either a little or a lot. This makes for more appealing colour combinations.

A Tone is created by adding both White and Black which is grey. Any colour that is "greyed down" is considered a Tone.

Tones are somehow more pleasing to the eye. They are more complex, subtle and sophisticated.

Artists usually mix a little grey in every paint mixture to adjust the value and intensity of their pigment. Tones are the best choice for most interior decorating because they're more interesting. They work well in any colour Scheme you might plan

Evaluation

What I have learned about colour is that the colour that people choose to be the favourite colour is to do with the experiences that the each person had with that colour with. For example my favourite colour is blue because I like the sky and water so I think things I like with the colour I like the most.

Analysis of digipak covers

Digipak

IMPAC Group, Inc. originally owned the Digipak trademark. That company was acquired by MeadWestvaco (MWV) in 2000 and folded into its AGI Media division. Following this acquisition, the Digipak name and designs were licensed to manufacturers around the world. MWV sold AGI Media to Atlas Holdings in 2010. In 2012, Atlas purchased Shorewood Packaging from International Paper and merged the two companies to create AGI-Shorewood.

What goes into a Digipak?

1. Front cover

2. Back cover

3. Lyrics

4. Another image of the artist

5. CD

6. Information about the artists

Sunday, 10 November 2013

Censorship

Visual artworks are not generally subject to classification, however where the work is a classifiable work (for example, a film, moving image or video art, computer game or publication) it will need to be classified before it can be exhibited, sold, hired or distributed. Printed reproductions of artworks such as exhibition catalogues may be subject to classification as publications by the Classification Board.

Visual artworks that are publicly displayed, and which are arguably obscene, indecent or blasphemous, risk infringing common laws and/or the relevant State's or Territory's criminal legislation. For more information see the comments made about obscenity under the heading Performing Arts, above).

Factors may include clashing moral values, racial motives, generational value gaps and fear.

Lyrics

ARIA and AMRA have developed an industry code of practice, which requires the labelling and handling of audio recordings containing potentially offensive lyrics or themes. All members of ARIA and AMRA must abide by the code.

Recordings containing strong lyrics are classified into 4 categories:

Level 1 – Warning: moderate impact coarse language and/or themes;

Level 2 – Warning: strong impact coarse language and/or themes;

Level 3 – Restricted: high impact themes. Not to be sold to persons under 18 years; and

Exceeding level 3 – not to be released or sold.

Recordings which include visual images, for example an audiovisual recording of a concert, are considered a film and may need to be classified by the Classification Board.

Visual arts

Saturday, 9 November 2013

10 banned music videos

Prodigy – smack my bitch up

Prodigy's 1997 video for "Smack My Bitch Up" was banned in some countries due to depictions of drug use and nudity.

Queen – Body language

The first video to be banned by MTV was Queen's 1982 hit "Body Language." Due to thinly veiled homoerotic undertones plus lots of skin and lots of sweat (but apparently not enough clothing, save that worn by the fully clothed members of Queen themselves), it was deemed unsuitable for a television audience at the time.

Madonna – Erotica

Madonna's video for "Erotica" was aired only three times (each time after midnight) due to its sexual depictions of sadomasochism.

The shamen – Ebeneezer goode

In 1992, The Shamen's video for the song "Ebeneezer Goode" was banned by the BBC due to its perceived subliminal endorsement of the recreational drug Ecstasy.

Bjork – Cocoon

Cocoon was banned from airplay on MTV due to a nude Bjork dancing in the video.

Justice – Stress

In 2008, Justice's video for their song "Stress" was boycotted by several major music television channels due to allegations of racism and violence; the video depicts several youths committing various crimes throughout the streets of Paris, with the youths mainly being of North African descent.

Robbie Williams – Rock DJ

In 2000, the music video for "Rock DJ" by Robbie Williams caused controversy due to the graphic nature of the video which featured Robbie Williams appearing naked and peeling off his skin to reveal flesh. The video was censored in the UK and was only once broadcast uncensored at 2:00 AM. The video was banned in Dominican Republic due to allegations of satanism.

Duran Duran – Girls on film

The video for "Girls on Film" by Duran Duran, which featured topless women mud wrestling and other depictions of sexual fetishes, was banned by the BBC. MTV did air the video, albeit in a heavily edited form.

Motley cure – Girl Girls Girls

Mötley Crüe's video for "Girls, Girls, Girls" was banned by MTV for having completely nude women dancing around the members of the band in a strip club. Mötley Crüe did make another version of the video that was accepted by MTV.

Sex pistols – God save the queen

The Sex Pistols' video for "God Save the Queen" was banned by the BBC for calling the United Kingdom a fascist regime.

Production scheme

Title		Ed Sheeran music video
Location of Shoot		House and park
Description of video		Our video is a story line based video about a couple who start of good and slowly goes downhill but it’s shown as flash backs from the girls point of view.
SAFETY
Production Team
Title		Name	Contact Detail
Director		Shannon Graham	07734958246
Camera		Shannon Graham	As above
Editor		Shannon Graham	As above
Sound		Chris West	07965842016
Equipment Camera, Tripod.
Schedule
Times	What we’re doing
9:00	Meet up at house location
9:00-9:30	Go though the sections we are going to film in the house with the actors
9:30-10:00	Film the bedroom scenes
10:00-11:00	Film the bedroom scenes
11:00-11:20	Break
11:20-1:00	Film fight and walking through the house scene
1:20-2:00	Lunch
2:00-2:30	Go out to other location at the park
2:30-3:00	Re-film any shots that need improving
3:00-3:10	Pack up everything
Total Duration	6 Hours 10 Minutes

Risk assessment of location

Risk	Person who may be at harm	Property that may be damaged	Risk controls already in place	Risk assessment; Low, Moderate, High, Extreme	Further action taken to control risk
Tripping over wires in small filming space	Cast & crew	Lighting & Camera	Putting tap down	High	Having a small amount of people in the shoot space at a time
Cuts/Stings/Bits	Cast & crew	N/A	First aid kit	Moderate	Using insect replant, check for any stinging plants
Tripping in the running scenes	Cast	N/A	Checking everything is out of the running space	Moderate	N/A
Broken glass	Cast & crew	N/A	Making sure it its broken in a safe environment and is not used until needed	Moderate	Only put tap on the top and sides of hand and feet to look like they are ties on but are not really so she can still move
Allergic reaction to make-up	Cast	N/A	Make sure you have heath and safety forms to know who is allergic to what	Moderate	N/A

Location plan

Here is a wider birds eye view of our location for the park. For this location it shows the car park, toilets, way to the park and the main road near the park

Here is a closer birds eye view of the park

Park locations

Bridge

Swings

Roundabout

Overlook of the park

House locations

Actor call sheet

Actor name	Contacts	Medical conditions
Chris west	07958990021	No
Hannah smart	07789503626	No

Prop list

Prop	Prop description	What scene	Where
Flowers	A bouquet of flowers	For the flash back scene of when he surprise her with floors at her door.	From a local shop
Teddy	A brown small teddy	Is to be used in two scenes; first scene is when she is crying in her room, second is a flash back scene when he surprises her with the teddy and flowers	From one of the actors
Picture + frame x2	One picture of the couple happy in a park and then two frames one broken and one together	Again to be used in two scenes; first scene when she is walking past it in the hall way, second at the end of the video when its broken.	The frames form a local shop and picture to be taken and printed

Media blog